Last updated: July 10, 2026
Hearthglow (“we,” “us,” or “our”) is a brand operated by Essential Care Plus LLC, a limited liability company registered in New Mexico, USA. This Privacy Policy explains how we collect, use, and protect your information when you visit thehearthglow.com (the “Site”) or make a purchase from us.
1. Information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information about the pages you view, the products you look at, and how you interact with the Site. We refer to this as “Device Information.”
When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, payment information (processed securely by our payment providers; we never store full card numbers), email address, and phone number. We refer to this as “Order Information.”
2. How we use your information
We use Order Information to fulfill orders, process payments, arrange shipping, send order confirmations and shipping updates, screen for fraud, and, in line with the preferences you have shared with us, send you marketing communications. We use Device Information to help us screen for potential risk and fraud, and to improve and optimize our Site.
3. Sharing your information
We share your information with trusted third parties only as needed to run our business: payment processors (such as Stripe and PayPal), our fulfillment and shipping partners, and analytics and advertising platforms (such as Google Analytics and Meta). We may also share information to comply with applicable laws, respond to lawful requests, or protect our rights. We do not sell your personal information.
4. Behavioral advertising
We use your information to provide you with targeted advertisements. You can opt out of targeted advertising through your ad platform settings: Facebook (facebook.com/settings/?tab=ads), Google (google.com/settings/ads), and the Digital Advertising Alliance opt-out portal (optout.aboutads.info).
5. Your rights
If you are a resident of California or another US state with applicable privacy laws, you have the right to access, correct, or delete the personal information we hold about you. To exercise these rights, contact us at hello@thehearthglow.com. If you are located in the European Economic Area, you have equivalent rights under the GDPR, and your information may be transferred outside of Europe, including to the United States.
6. Data retention
We retain Order Information for our records unless and until you ask us to delete it.
7. Cookies
We use cookies to keep your cart working, remember your preferences, and measure the performance of our marketing. You can control cookies through your browser settings.
8. Changes
We may update this policy from time to time to reflect changes to our practices or for legal reasons. The “Last updated” date above reflects the latest version.
9. Contact us
Essential Care Plus LLC (d/b/a Hearthglow)
8206 Louisiana Blvd NE, Ste A #1267
Albuquerque, NM 87113, USA
Email: hello@thehearthglow.com